For a project with the Ministry of Health, I was tasked with creating an image library for the new design and application of their website. The goal was to capture authentic photos of real Israelis, rather than using models, with a focus on natural, unretouched images. It was crucial that visitors to the website feel as though they see themselves reflected in the images, making the content relevant and relatable to them. This project emphasized genuine representation, showcasing the diversity and realness of the people without the use of makeup or artificial enhancements.
